Advertising & Design

Deep Dive into InDesign Styles
Laurie Ruhlin
Adobe Certified Expert

 

Certified Adobe trainer Laurie Ruhlin will give you tips and tricks for adding “style” to your long InDesign documents through the use of Paragraph Styles, Character Styles and Object Styles. You’ll take away tips and tricks that will save you an enormous amount of time producing and editing documents.

 

Recruitment Success: Engaging Your Ideal Students with Online & Mobile Advertising
Brenton Riley, Digital Account Executive
Q1Media

 

Learn to identify ideal prospects for your college and reach them efficiently through targeted online and mobile advertising.

 

Digital Publishing & Marketing
Scott Trudeau, Senior Solutions Consultant
Adobe Inc.

 

Find out how commercial and marketing customers are using Adobe InDesign and the Adobe Digital Publishing Suite to create highly engaging and interactive marketing pieces.

 

We’re Gonna Wrap This Town!
Patty Scogin, Public Information & College Marketing Director
Paula Ribeiro, Graphic Design Manager
Austin Community College

 

The presenters will share “out of home” marketing ideas and best practices to help get your college noticed by the right people. From billboards to bus wraps and kiosks to sidewalk art, ideas gained from this presentation will help you think beyond traditional media.

 

The Creative Process: From Idea to Execution
Marc Ferrino
GSD&M

 

So you’ve got big ideas for your college? This session will discuss how to take a great idea from initial concept to final execution. Ferinno will share a peek into the creative process of an ad agency.