Marketing & Recruiting
Digital Publishing for Higher Education
Stacey Bladen, Digital Publishing Account Executive
Adobe Systems Inc.
Learn how higher education is using digital publishing for marketing and communications efforts. You’ll also see how apps truly provide a return on investment as you see their use for viewbooks, alumni magazines, and even fundraising as Adobe Systems Inc. shares best practices and problem solving through digital publishing.
Integrating Data-driven Reporting for Marketing & Recruiting
Milan McGowan, Marketing Information Specialist
Stacy Earnest, Senior Graphic Designer
Cedar Valley College
Learn about the system Remedy Force that Cedar Valley College uses to track work from request to completion, create a dashboard that keeps historical records of work, and produce reports using data analysis tools. See how this tracking system shows their president how Cedar Valley College’s Marketing Department is productive and effective.
Utilizing Psychographics
Aaron Farmer, Vice President
The Retail Coach, LLC
Combining strategy, technology and creative expertise, The Retail Coach builds and delivers high-impact retail recruiting and development strategies with psychographic segmentation serving as a key component. Learn how psychographics can assist your community college with reaching potential students.
Call Centers Answer the Call for Great Customer Service!
Rhonda Dumas, Student Support Call Center, Lone Star College-System Office
Elizabeth Garza, Call Center Coordinator, Victoria College
First impressions are lasting impressions. Lone Star College and Victoria College representatives will discuss the reason they created a call center, its implementation, and the continuous development required to provide an awesome customer service experience.
Pros & Cons of Customer Relationship Management
Pamela Rathbun, Graphics Project Manager
Nidia Hassan, Director of Admissions
Rick Besch, Director of Enterprise Application Services
Tyler Junior College
Tyler Junior College recently added a customer relationship management (CRM) system designed to automate personalized communications to highly targeted groups. Representatives will cover the entire project from concept to implementation, including strengths and weaknesses of relationship management, as well as highlight several communication campaigns.
Successful Internal Marketing: From “Blah” to “Ahhh!”
Tempi McLeod, QEP Director
Darin Kazmir, Marketing a& Communications Director
Victoria College
Communicating a complex idea to a passive audience can be tricky, especially if you’re pushing the Quality Enhancement Plan (QEP) as part of your reaccreditation process. Learn how Victoria College launched a multi-phase awareness campaign resulting with a fun, cohesive, easy-to-remember promotional effort that earned positive feedback from administrators, students, faculty, staff, and the accreditation review team.