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2019 TACCM CONFERENCE SCHEDULE


Click sessions below for more information.

Schedule subject to change. Please check regularly.


 

Monday, June 10
Times/Rooms Crystal Foyer Yellow Rose Crystal Ballroom Alamo Quadrangle Baker Mahncke Frontier
8:00 a.m. - 12:00 p.m. Registration






8:00 a.m. - 11:00 a.m.


Preconference: Put a Spark In Your Storytelling



11:30 a.m. - 12:30 p.m.
Catered Lunch





12:30 p.m. - 12:45 p.m.

Welcome




12:45 p.m. - 1:45 p.m.

Keynote - HEB




2:00 p.m. - 2:50 p.m.
South Regional Meeting Central Regional Meeting North Regional
Meeting
Southeast Regional
Meeting
East Regional
Meeting
West Regional
Meeting

3:00 p.m. - 3:50 p.m.


Breaking Down Paid Search
The Invitation to Join the Conversation: Sharing Effective Stories to Connect with Emerging Scholars
Social Media Trends for 2019 and Beyond
Marketing: Creative Assets, Images, and How To Test What Is Working for You

4:00 p.m. - 4:30 p.m.






Snack Break/Vendor Visit
4:30 p.m. - 5:20 p.m.


The Tools for Building a Positive News Media Relationship Texting Students: Best Practices and Real Results How to Bring TEDx to Your Campus Print Marketing: Create the Things You Wished Existed
6:00 p.m. - 7:30 p.m.
Opening Reception (Bar 414)





7:30 p.m. Dinner on your own. Enjoy San Antonio!
Tuesday, June 11
Times/Rooms Crystal Foyer Yellow Rose Crystal Ballroom Alamo Quadrangle Baker Mahncke Frontier
8:30 a.m. - 9:30 a.m.
Catered Breakfast





9:30 a.m. - 9:50 a.m.

Housekeeping




10:00 a.m. - 10:50 a.m.


LinkedIn Best Practices: How To Market Your College & Yourself Social Media Trends for 2019 and Beyond Accessibility: Good for Everyone (Including Marketers) High Quality Photography
11:00 a.m. - 11:50 a.m.


Transformational Leadership: Guiding Through Inspiration Breaking Down Paid Search How To Work With The Media Top 10 Takeaways from a Day at Google
12:00 p.m. - 12:50 p.m.
Catered Lunch





1:00 p.m. - 1:50 p.m.

Keynote - Ross Ramsey, Texas Tribune





2:00 p.m. - 2:50 p.m.


The Invitation to Join the Conversation: Sharing Effective Stories to Connect with Emerging Scholars Facebook Live: A Partnership between Admissions & Recruiting and MARCOM Finding Social Media Unicorns and Keeping Them Alive Advanced Social: The Secrets of Digital for Your Marketing Toolkit
3:00 p.m. - 3:30 p.m.






Snack Break/Vendor Visit
3:30 p.m. - 4:20 p.m.


How We Used Design Thinking and Empathy To Put Our Students First
How to Bring TEDx to Your Campus Measuring Your Success: Hot New Evaluation Metrics For Your Digital Marketing Three Simple Ways You Can Collect Data To Justify Your Budget
4:30 p.m. - 5:00 p.m.


Roundtable:
Supervisors & Support Staff
Roundtable:
Graphic Designers
Roundtable:
Writers & Communication
Specialists
Roundtable:
Photo, Video, Web & Digital

5:00 p.m. Dinner on your own. Enjoy San Antonio!
Wednesday, June 12
Times/Rooms Crystal Foyer Yellow Rose Crystal Ballroom Alamo Quadrangle Baker Mahncke Frontier
8:30 a.m. - 9:30 a.m.
Catered Breakfast





9:30 a.m. - 9:45 a.m.

Housekeeping




9:45 a.m. - 10:45 a.m.

Keynote - Chamoy




10:45 a.m. - 11:15 a.m.

TACC Update




11:15 a.m. - 11:45 a.m.

TACCM Update




11:45 a.m. - 12:00 p.m.

Closing




12:00 p.m.
Grab-n-Go Lunch










BREAKOUT SESSIONS

 

ACCESSIBILITY: GOOD FOR EVERYONE (INCLUDING MARKETERS)

We get it - accessibility can seem like a scary, overwhelming topic. But often there are a few small, easy things you can do that are beneficial to everyone and can make your message stand out in the crowd. This session will provide easy, everyday tips to use in your daily workflow to help you see how accessibility is essential for some and useful for all.

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Jonathan Blundell
Manager, Rich Media
Dallas County Community 
College District


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ADVANCED SOCIAL: THE SECRETS OF DIGITAL FOR YOUR MARKETING TOOLKIT

Digital media is no longer simply about having a presence or crafting a cohesive voice. Social media platforms and the way they integrate with your college’s website, email marketing, public relations, crisis communications and the overarching brand are now a core function of higher education communications. In this session, we will dive into the requisite considerations for your digital strategy, making the case for the investment in a more holistic view of social and how your entire team leverages the available tools.

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David Wyatt

David Wyatt
Elizabeth Christian Public Relations
 


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BREAKING DOWN PAID SEARCH

From the basic to the advanced, understanding paid search and how to build a successful paid search campaign. For in house paid search to knowing how to work with an outside vendor. Covering keyword research, types of keywords, composing ad groups, ad text, analyzing results and making changes.

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Joshua Banks

Director, Digital Marketing
San Jacinto College


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FACEBOOK LIVE: A PARTNERSHIP BETWEEN ADMISSIONS & RECRUITING AND MARCOM


Find out how McLennan Community College incorporated Facebook Live at MCC and more about the partnership with Admissions & Recruiting that started the whole project. Hear more about what we learned to do and what we learned not to do. Brainstorm with us on how your college can start its own Facebook Live project. 

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Lisa Elliot
Director of
Marketing & Communications
McLennan Community College

Jennifer Norman
Associate Director of
Marketing & Communications

McLennan Community College

Dustie Hamilton
Coordinator, Student 
Recruitment & Highlander Central
McLennan Community College
Hannah Burgess
Hannah Burgess
Highlander Central Specialist
McLennan Community College






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FINDING SOCIAL MEDIA UNICORNS AND KEEPING THEM ALIVE

In today's changing digital media environment dominated by fast-changing headlines and growing privacy concerns, universities often struggle to find content that resonates with their audiences. Even worst, by the time your creative team finishes editing the perfect video or producing the ideal graphic, your audience might have moved to something else. The key to keeping your online engagement going strong is to find and grow your social media unicorns. Your unicorns are unique pieces of content that have been hugely successful in helping you meet institutional goals; however, they are often short-lived. In this presentation, we will discuss different strategies to help you identify those unicorns early on. We will also learn how to use a blended organic and paid approach to get the most out of these unicorns. Using this strategy, we were able to help increase the number of overall graduate applications by close to 20% for the Fall 2018 semester.

Alex Garrido
Alex Garrido
Director of Digital Marketing & Analytics
UTRGV System
















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HIGH QUALITY PHOTOGRAPHY

Presentation will cover the importance of professional high quality photography in higher education. I will also cover the importance of having a in-house photographer vs a college hiring a contractor. Another topic covered will be client management process and the importance of archiving.

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Ben Briones
Ben Briones
Chief Photographer
South Texas College

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HOW TO BRING TEDx TO YOUR CAMPUS

With this year's TACCM theme - Inspire. Ignite. Influence. I felt this could be a great opportunity (Other category) to share what it takes to bring TEDx talks to a college campus, from licensing, to securing a committee, speakers, a host, and the nearly year long marketing preparation needed to make it a successful event for students and the college service area.We recently hosted our 5th Tedx Conference, and are one of the few college campuses in North Texas even hosting TED events.

Alice Rios Shaw
Alice Rios Shaw
Assistant Director,
Marketing and PR

Mountain View College DCCCD


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HOW TO WORK WITH THE MEDIA

Learn the role of the media, tips for interacting with them and how to be prepared in the event of a crisis.

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Bill Van Rysdam s
Bill Van Rysdam
Manger, Media Relations
Lone Star College


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HOW WE USED DESIGN THINKING AND EMPATHY TO PUT OUR STUDENTS FIRST

We recently embraced the opportunity to redesign our program pages by using empathy to put students at the center of our focus. Our presentation will walk through our process of using a methodology called Design Thinking to enhance our students’ web experience. We will discuss the five steps of design thinking to highlight our redesign journey. Attendees will participate in an engaging activity that helped us better understand our students’ needs when we first started this project.

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Luis R Merino headshot
Luis Merino
Rich Media Developer/Producer
Dallas County Community
College District
Lindi Smith
Lindi Smith
Senior Digital Editor/Writer
Dallas County Community College District

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LINKEDIN BEST PRACTICES: HOW TO MARKET YOUR COLLEGE & YOURSELF

LinkedIn is the misunderstood and often ignored child in the social media family. While mostly thought of as job-hunting platform, LinkedIn can also be a useful tool to in your social media arsenal once you understand how it works. Learn not only how LinkedIn works but why you should use it and how it can be used to benefit you and your college.

Montrose Cunningham s2
Montrose Cunningham
Coordinator of
Community Outreach
Houston Community College

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MARKETING: CREATIVE ASSETS, IMAGES, AND HOW TO TEST WHAT IS WORKING FOR YOU

Your advertising dollars should be working for you in more ways than one. You have put the blood, sweat and even tears into campaign after campaign. Come out of each campaign armed with a library of data that can be used for future campaigns and also to signal traditional media and other student and community-facing communication materials. Back up your creative process with data-driven results. Stand by your campaigns and stand up to your competition with the strategy built on testing.

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Jennifer Aries
President
25th Hour Communications
Crystal Berry
Crystal Berry
VP of Marketing and Communications
25th Hour Communications
 


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MEASURING YOUR SUCCESS: HOT NEW EVALUATION METRICS FOR YOUR DIGITAL MARKETING

Colleges are spending an increasing amount of their budgets on digital advertising, but the question remains on how best to measure its effectiveness. During this session we will give examples of how community colleges are using the new digital tracking techniques that can answer your CFO’s question of “Is this digital marketing working or not?"


Robert Price
Clarus Corporation

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PRECONFERENCE: PUT A SPARK IN YOUR STORYTELLING

We're kicking things off at this year's TACCM Conference with a fun learning session on Adobe Spark Video. You'll learn how this program allows you to create social media videos that are branded with your colors and logos. All you need is a smartphone! We'll hop on the river boat, check out the San Antonio sites while you test out the app. You'll shoot and edit your own sight-seeing videos that will be shared with TACCM attendees. After the river ride, we will gather again to troubleshoot and discuss any issues you may have faced while making your video. Great event for social media specialists, writers, video/media experts and anyone that just wants to up their video game. Continental breakfast provided and a free gift for session attendees!

THIS IS AN ADDITIONAL PAID EVENT AND MUST BE ADDED TO YOUR REGISTRATION TO THE CONFERENCE


Amanda Sotelo square headshot
Amanda Sotelo
Communication Specialist
Texas State Technical College

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PRINT MARKETING: CREATE THE THINGS YOU WISHED EXISTED

Join Slate Group for an interactive and educational printing experience.  Whether you’re new to the world of printing, looking for some inspiration, or just new to marketing, we’ll guide you through the creative side of print.  We want to empower you as a decision-maker just as much as we want to inspire you with new ideas, paper choices, and ideal techniques that will make your marketing POP and help you better connect with your audience.  Be prepared to be inspired. 

Trey Laverty headshot
Trey Laverty
Director of Sales Development
Slate Group 
Lorenzo Salazar headshot
Lorenzo Salazar
Account Executive
Slate Group


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SOCIAL MEDIA TRENDS FOR 2019 AND BEYOND

Some social media trends are here to stay while others fall into the abyss of your timeline. Come learn how to how to create social gold no matter your team's resources from one of TACCM's top digital strategist.

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Jahmal Clemons headshot
Jahmal Clemons
Social Media Coordinator
San Jacinto College


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TEXTING STUDENTS: BEST PRACTICES AND REAL RESULTS

Over the past two years, Tyler Junior College has partnered with Mongoose to text message students. During 2018 alone, we sent more than 100,000 text messages and hit historically high enrollment. This presentation dives into what a real text message campaign looks like, along with the real results.

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Allen Arrick
Allen Arrick
Digital Communications Specialist
Tyler Junior College
Shana Kus
Shana Kus
Client Success Lead
Mongoose

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THE INVITATION TO JOIN THE CONVERSATION: SHARING EFFECTIVE STORIES TO CONNECT WITH EMERGING SCHOLARS

Prospective students and their families are no longer interested in simply hearing what programs you have or what makes you "different", they want to know how they can fit in and what that would mean for them. Through this presentation, we examine what makes a good story that will leave prospective students inviting us to be part of their life and their story.

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Braden Becknell
Braden Becknell
Communication Specialist
Coastal Bend College

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THE TOOLS FOR BUILDING A POSITIVE NEWS MEDIA RELATIONSHIP

Tensions between public entities and the media have become more strained than ever. Upon entering my role as Marketing & PR Coordinator at Grayson College, I discovered a number of staff and faculty who experienced anxiety or uncertainty about speaking to the media. It is important that we learn how to work with the media to better promote our programs and extend our reach. In this presentation, I intend to provide the tools necessary to build a positive news media relationship.

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Rhea Bermel
Rhea Bermel
Marketing & PR Coordinator
Grayson College

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THREE SIMPLE WAYS YOU CAN COLLECT DATE TO JUSTIFY YOUR BUDGET

As a higher ed marketer you have projects coming at you left and right. See if this sounds familiar... First, Financial Aid needs a brochure. An hour later, Student Services asks you to change some copy. And the third draft for the new Alumni email campaign is due today. Your team is feeling like they'll never catch up. More resources would be great, but well, you know that's a long shot. We can help. During the talk Eric Welch, project will be interviewing Nick Alvarado from Texas State Technical College.

During the talk they’ll discuss: 
 - What data Nick uses to make a case for his team's resources, and how you can also collect this data
 - Real world solutions he's used to justify his operating budget
 - How the processes he's put in place has helped his team improve productivity and create a culture of accountability

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Eric Welch
Eric Welch
Project Management Expert
WorkZone

Nick Alvarado
Vice President, Communication & Creative Services
Texas State Technical College


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TOP 10 TAKEAWAYS FROM A DAY AT GOOGLE

Did you know there are trillions of searches made globally on Google every year and more than half of those searches are made on mobile devices? Interact spent a day at Google to get a crash-course on all things digital. In this session, Cheryl will share some of those secrets and explain how you can apply them to your college.

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Cheryl Broom
President
INTERACT Communications
 

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TRANSFORMATIONAL LEADERSHIP: GUIDING THROUGH INSPIRATION

This presentation will talk about what it takes to be a transformational leader and use examples from one of our most inspirational transformational leaders of our time.

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Nick Alvarado square headshot
Nick Alvarado
Vice President, Communication & Creative Services
Texas State Technical College

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