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Home2019 Breakout Sessions





BREAKOUT SESSIONS



ACCESSIBILITY: GOOD FOR EVERYONE (INCLUDING MARKETERS)


Jonathan Blundell
Sr. Managing Director, Digital Communications
Dallas County Community College District

We get it – accessibility can be a scary and overwhelming topic, but there are a few small and easy things you can do that are beneficial to everyone and make your message stand out in the crowd. In this session we will provide easy, everyday tips to use in your daily workflow to help you see accessibility is essential for some and useful for all.




ADVANCED SOCIAL: THE SECRETS OF DIGITAL FOR YOUR MARKETING TOOLKIT


David Wyatt
Elizabeth Christian Public Relations

Cindy Martinez
Elizabeth Christian Public Relations

Digital media is no longer simply about having a presence or crafting a cohesive voice. Social media platforms and the way they integrate with your college’s website, email marketing, public relations, crisis communications and the overarching brand are now a core function of higher education communications. In this session, we will dive into the requisite considerations for your digital strategy, making the case for the investment in a more holistic view of social and how your entire team leverages the available tools.  



BREAKING DOWN PAID SEARCH


Joshua Banks
Director, Digital Marketing
San Jacinto College

In this session we will review the basic to advanced paid search and how to build a successful paid search campaign. We will also cover in house paid search and how to work with outside vendors. We will review keyword research, types of keywords, composing ad groups, ad text, analyzing results and making changes.



FACEBOOK LIVE: A PARTNERSHIP BETWEEN ADMISSIONS & RECRUITING AND MARCOM


Lisa Elliot
Director of Marketing & Communications
McLennan Community College


Dustie Hamilton
Coordinator, Student Recruitment & Highlander Central
McLennan Community College

Hannah Burgess
Highlander Central Specialist
McLennan Community College

Jennifer Norman
Associate Director of Marketing & Communications
McLennan Community College

In this session we will discuss how McLennan Community College incorporated Facebook Live and about the partnership with admissions and recruiting that began the entire project. We will review Do’s and Don’ts and help you brainstorm on how your college can start its own Facebook Live project.



HOW TO BRING TEDx TO YOUR CAMPUS


Alice Rios Shaw
Assistant Director, Marketing and PR
Mountain View College DCCCD

David Fallavollita
Social Media Coordinator
Mountain View College DCCCD


With this year's TACCM theme - Inspire. Ignite. Influence, it is a great opportunity to share what it takes to bring TEDx talks to your college campus. We will discuss licensing, securing a committee, speakers, hosts and the year-long marketing preparation needed to make it a successful event for students and the college service area. We recently hosted our fifth TEDx Conference, and are one of the few college campuses in North Texas hosting these events.



HOW TO WORK WITH THE MEDIA


Bill Van Rysdam
Manger, Media Relations
Lone Star College

This presentation will explain the role of the media, tips for interacting with them and how to be prepared in the event of a crisis.



PAPER AND PRINT SCHOOL


Trey Laverty
Director of Sales Development
Slate Group

Lorenzo Salazar
Account Executive
Slate Group


In this session we will review our design and printing processes and how we can take your marketing material to the next level so it stands out of the crowd.



HOW WE USED DESIGN THINKING AND EMPATHY TO PUT OUR STUDENTS FIRST


Luis Merino
Rich Media Developer/Producer
Dallas County Community College District

In this presentation we will discuss how we recently embraced the opportunity to redesign our website program pages by using empathy to put our students at the center of our focus. We will walk you through our process of using methodology called Design Thinking to enhance our student’s web experience. We will also cover the five steps of design thinking to highlight our redesign journey. The presentation will also include engaging activity for those in attendance.



LINKEDIN


Montrose Cunningham
Coordinator of Community Outreach
Houston Community College

LinkedIn is not only for personal use; you can also use it for your college. We will discuss how LinkedIn can help foster relationships and partnerships and help you better understand how to use it.



MEASURING YOUR SUCCESS: HOT NEW EVALUATION METRICS FOR YOUR DIGITAL MARKETING


Robert Price
Clarus Corporation

Colleges are spending an increasing amount of their budgets on digital advertising, but the question remains on how best to measure its effectiveness. During this session we will give examples of how community colleges are using the new digital tracking techniques that can answer your CFO’s question of “Is this digital marketing working or not?"




MINDFULNESS & POSITIVE ORGANIZATIONAL SCHOLARSHIP FOR LEADERSHIP SUCCESS


Kristen Bennett
Trinity Valley Community College

This presentation will cover the topic of mindfulness and positive organization scholarship (POS). We will discuss the beneficial effects of practicing these topics to increase the effectiveness and performance of your organization to attract better employees, create an atmosphere of work-life balance to retain quality employees and to increase the overall success of fulfilling your mission and serving a greater number of students.



ONE CAN, TWO CAN, WHO CAN? YOU CAN: PARTNERING FOR STUDENT SUCCESS


Carol Langston
Director of Public Affairs
Galveston College

Cynthia Parra
Student Activities Coordinator
Galveston College

This presentation will discuss the partnership between marketing and student activities in creating a successful campaign.



QUALITY PHOTOGRAPHY


Ben Briones
Chief Photographer
South Texas College

This presentation will cover the importance of professional, high-quality photography in higher education and the importance of having an in-house photographer vs. a hired contractor. We will also discuss the client management process and the importance of archiving.



SOCIAL MEDIA TRENDS FOR 2019 AND BEYOND


Jahmal Clemons
Social Media Coordinator
San Jacinto College

There are social media trends that are here to stay and those that fall into the abyss of your timeline. In this session you will learn to create social media gold no matter your team’s resources from one of TACCM’s top digital strategist.








TEXTING STUDENTS: BEST PRACTICES AND REAL RESULTS


Allen Arrick
Digital Communications Specialist
Tyler Junior College

Shana Kus
Client Success Lead
Mongoose

Over the past two years, Tyler College has partnered with Mongoose to communicate with students via text message. During 2018, we sent more than 100,000 text message and hit historically high enrollment for our campus. This presentation will dive into what a real text message campaign looks like and we’ll review real results.



THE INVITATION TO JOIN THE CONVERSATION: SHARING EFFECTIVE STORIES TO CONNECT WITH EMERGING SCHOLARS


Braden Becknell
Communication Specialist
Coastal Bend College

Prospective students are no longer interested in simply hearing what programs you offer or what makes you “different.” They want to know how they can fit in and what that means for them. In this presentation will examine what makes a good story that will leave prospective students inviting us to be part of their live life.



THE TOOLS FOR BUILDING A POSITIVE NEWS MEDIA RELATIONSHIP


Rhea Bermel
Marketing & PR Coordinator
Grayson College

Tensions between public entities and the media have become more strained. In this session we will discuss how some staff and faculty may experience anxiety or uncertainty about speaking with the media and we will learn how to work with the media to better promote our programs and extend our reach. Tools necessary to build a positive news media relationship will also be provided.



TOP 10 TAKEAWAYS FROM A DAY AT GOOGLE


Cheryl Broom
President
INTERACT


Did you know there are trillions of searches made globally on Google every year and more than half of those searches are made on mobile devices? Interact spent a day at Google to get a crash-course on all things digital. In this session, Cheryl will share some of those secrets and explain how you can apply them to your college.


TRANSFORMATIONAL LEADERSHIP: GUIDING THROUGH INSPIRATION


Nick Alvarado
Vice President, Communication & Creative Services
Texas State Technical College

In this presentation we will discuss what it takes to be a transformational leader and use examples from one of our most inspirational transformational leaders of our time.




ADDITIONAL INFORMATION COMING SOON


WORKZONE


George Dickson
WorkZone

Description coming soon


SOCIAL MEDIA


Alex Garrido
UT System

Description coming soon