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2019 TOPICS OF INTEREST FOR PRESENTATIONS


Below is a list by topic of the subjects we're interested in for this year's conference. Please look over them carefully and ensure your presentation addresses one of these subjects before submitting your presentation for consideration.

News/Media Relations/Communications


• Effective college communication
• Effective news/media relations
• Public relations & PR issues
• Media training
• Writing to a target audience
• Communicating about pathways


Marketing/Advertising

• Content strategy
• Internal marketing
• Managing offenders of marketing compliance
• On the road advertising tools
• Utilizing brand ambassadors
• Campaign creation
• Branding
• Publications
• Programmatic advertising/media buys
• Connecting college marketing with student life
• Marketing with small budgets
• Marketing/promotion of athletic programs
• Effective creative process


Social Media/Digital/Mobile Advertising

• Mobile advertising strategies and assessment
• Leveraging social media with news media
• Effectively using Snapchat as a marketing tool
• Video in social media
• Successful marketing case studies
• Social media trends and best practices
• Effective digital marketing


Graphic Design/Photography/Videography/Web Design

• Web design/ trends
• Website accessibility
• InDesign tips and tricks
• User experience design
• Using videos to engage with students


Professional Development

• Dealing with top administration/board members
• Leadership
• Collaboration between departments
• Best practices for explaining processes
• Dealing with difficult people
• Ethics


Other

• Workflow/project management and prioritization
• Budgeting
• Metrics and research
• Selling ad space in your magazine
• Making data relevant
• Relationship management with prospects/students
• Alumni relationship building
• Client relations for on-campus projects
• Hosting great events
• CRM systems
• Anniversaries
• Fundraising
• Latest tech trends

Submit Your Presentation Proposal