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BREAKOUT SESSIONS


A COMMUNICATION GAP? TAILOR YOUR WRITING AND DESIGN TO THE NEXT GENERATION!


Kathleen Carr, Director of Outreach
Jim Hartnett

Academic Marketing Services

The American attention span is now 8 seconds, down from 12 in 2000! Are you concerned about communicating with "pure play digital natives", finding engaging new ways to reaching younger students or refashioning your message? AMS representatives will share their research and insights on Gen Z with a focus on innovative approaches to writing and design. The AMS team will talk about textback, "snackable content" and how to effectively deliver your college's stories and information.

BULLETS, A BOMB AND THE DALLAS POLICE SHOOTING: RESPONDING, REBUILDING, RECOVERING


Ann Hatch, District Director of Media Relations
Cesar Canizales, News Communication Manager
Debra Dennis, News Writer

Dallas County Community College District

It’s the crisis every college administrator fears – an Active Shooter on campus. El Centro College and Dallas County Community College District experienced this violence when a lone gunman went on a violent rampage last summer. Media Relations teams from both colleges were put to the test in the ensuing panic, confusion and crisis that followed.  

CAPITAL PRINTING TOUR AND PAPER SCHOOL


Trey Laverty, Director of Sales Development
Slate Group

The Slate Group, a print and design company, takes you on a tour of one of Austin’s oldest and most established print shop.  You’ll learn how print projects are produced, get ideas for creative printing projects and learn how to avoid costly print mistakes. We will also host a “paper school.”

CHAT WITH THE EXPERTS


Jennifer Aries, President
Peter Anning 

25th Hour Communications, Inc.

If you don’t know what you don’t know; if you’re given an assignment that you have no idea how to start – whom do you ask? Where do you go to get started? This session opens the door to answer any and all questions you may have. Led by seasoned marketing and P.R. professionals of 25th Hour Communications, there’s almost nothing they haven’t done or figured out. So come with questions and ask!  

CREATING A COLLEGE-GOING CULTURE: MASCOTS IN THE COMMUNITY COLLEGE WORLD


Brette Lea, Executive Director of Public Information and College Marketing
KC Caliz, Associate Director of College Marketing

Austin Community College

In fall 2009, Austin Community College set out to find the perfect symbol to represent the college, enhance school spirit, build tradition and promote a college-going culture.  Learn about the process of building a college mascot: the planning, research, execution and continued growth.  

FEEDING THE DINOSAUR


Coy Slavik, Communication Specialist
Victoria College

Print media is rapidly approaching extinction, but there are still ways to effectively market your community college in the local fish wrap. And you might be able to do this for FREE! You’ll get tips from an experienced print newsman, learn about the challenges newspapers are facing and learn how to convince your local editor to publish your press releases.  

GENERATIONS X, Y, AND Z -- WHAT DO THEY ALL MEAN FOR MARKETERS?


Ellen Davis, Director of Marketing and Media Relations
Temple College

Kathi Swanson, President
Clarus Corporation

Today community colleges find themselves trying to market to three generations with very different experiences, values and expectations. Presenter Ellen Davis of Temple College and Kathi Swanson of Clarus Corporation break down these complex generational labels, tell you what makes each generation unique, and give tips on how to apply this information to your marketing efforts.

MARKETING TO MOM AND HER MILLENNIAL AND GEN Z CHILDREN


Maria Bailey, CEO & Author
BSM Media

Generational marketing expert, Maria Bailey, author of "Marketing to Moms" will explain the latest tactics to help marketers successfully connect with Moms and her college-bound students. Attendees will take away the following:
- The ability to identify and utilize social media influencers
- Knowledge of new and emerging social media platforms
- How to use key motivators and messaging to connect with mothers
- How to create digital content that connects with Gen Z , Millennials, and moms

PLANNING A WEBSITE REDESIGN & THINGS WE LEARNED


Joshua Banks, Director - Digital Marketing
San Jacinto College

Planning a website redesign? Get an overview of San Jacinto College’s experience with the revamping of their website. From fonts and content to visuals and information, this presentation will let you know what needs to be scheduled, what questions need to be answered and what surprises you might encounter along the way.

PLANNING FOR THE 2018 ACCESSIBILITY REFRESH


Jonathan Blundell, Manager - Rich Media
LaShawn Grant - Institutional Equity and Compliance Officer and District Title IX Coordinator

Dallas County Community College District

In January, the federal government announced the revised standards for online accessibility. These revisions update section 508-based standards for all online content. Any organization that receives federal funds must comply with these new standards by Jan. 18. 2018. Learn what DCCCD is doing to ensure compliance and discuss tools and resources you can use to help ensure you're in compliance as well.

SOCIAL MEDIA SUCCESS STRATEGIES


Jahmal Clemons, Social Media Coordinator
San Jacinto College

San Jacinto Community College has won numerous awards for its social media work even named the number one community college on Twitter by the Texas Social Media Research Institute.  Find out what they are doing right and get tips on making social media work for you.  

TYING IT ALL TOGETHER: USING A CONTENT CALENDAR TO DRIVE MARKETING COMMUNICATION


Barb Merlo, Director of Marketing & Outreach
Central Texas College

With options for communications multiplying, it’s easy to get lost in the execution without a coordinating plan for communications across media. How do you get your staff on the same page to promote events and deadlines and ensure consistent visibility for programs and services? Central Texas College has come up with the answer.

UNDERSTANDING GEN Z: TRENDS AND INSIGHTS


Karla Fernandez-Parker, Managing Director
Sensis

This is a first-ever, cross-cultural approach to understanding the generation born between 1995 and 2005, the most multicultural cohort in the U.S. We will take an in-depth look at the brands, influencers, behaviors and ideals that matter most to Gen Z, a $44 billion buying-power market segment