7:30-10 a.m. |
Registration |
7:30-8:15 a.m. |
Breakfast |
8:15-9:15 a.m. |
Morning Keynote
Community College: A Life-Changing Experience
Del Mar College Alumnus, Paralympic Gold Medalist and Motivational Speaker Kevin Saunders
|
9:30-10:30 a.m. |
Concurrent Breakout Sessions
Great Content Marketing: What It Is and What It Isn't
Susan Kirkland, Principal, Catalyst Education Partners LLC
Think Beyond the Hashtag!
Stefanie Vermillion, Communication Supervisor for Student Life, and Alanna Hollyway, Communication Specialist, Austin Community College
Automated Workflows
Kyle Smith, Director of Marketing & Communications, and Rebecca Rodriguez, Communications Specialist, Brazosport College
Stop Saying "Make It Pop." Speak the Language of Design
Luis Merino, Rich Media Developer/Producer, Dallas County Community College District
|
10:45-11:45 a.m. |
Concurrent Breakout Sessions
Effective Campus Events: A Meeting of the Minds
Sara J. King, Coordinator of Recruitment, and Michelle Montes, College Outreach Specialist, Del Mar College
Building Brand Trust through Strategic Use of Social Media
Sergeant Chris Guerra, Victoria Police Department
Tactics to Pass a Bond Referendum
Amanda Fenwick, Vice President of Marketing & Public Relations, and Janet Cowey, Director of Marketing, San Jacinto College
Reaching an ROI of 19,000% - Impossible? Not If You Are Using Mobile Phone Advertising To Increase Enrollments
Dr. Kathi Swanson, President, CLARUS Corporation
|
Noon-1:15 p.m. |
Lunch Keynote
"60x30TX" Higher Education Strategic Plan
Dr. Rex Peebles, Assistant Commissioner of the Texas Higher Education Coordinating Board
|
1:30-2:30 p.m. |
Concurrent Breakout Sessions
He Said, She Said: Recruiting Students Into Non-Traditional Careers
Benita Flores-Muñoz, Associate Professor of Child Development/Early Childhood and Gender Equity Committee Chair, and Gerard Muñoz, Media Production Manager of Del Mar TV, Del Mar College
Social Media in Higher Ed: How To Get Results!
Chris Tyburski, Senior Marketing Consultant, and Chandler Diggs, Digital Strategist, with TWGplus
When a Community Crisis Becomes Your Crisis
Ann Hatch, District Director of Media Relations, Dallas County Community College District
Visual Journaling for Creative Professionals (the Cliff Notes Version)
Audrey J. Cisneros, Fine Arts and Technology Content Leader & International Baccalaureate Visual Arts Teacher, IDEA Public Schools
|
2:45-3:45 p.m. |
Concurrent Breakout Sessions
Providing a Career Vision
David White, Web and Communications Specialist, Amarillo College
Brian Nuttbrock, Senior Representative for Community Colleges, Economic Modeling Specialists
Social Media Marketing From Your Mobile Device
Elaine Krift, Social and Video Media Specialist/Staff Writer, Del Mar College
The ABCs of Digital Marketing
Ellen Davis, Director of Marketing & Media Relations, Temple College
Chris Guidry, Digital Sales Manager, and Nicole Plascencia, Digital Sales Representative, KEYE-TV - Sinclair Digital Group
Small Shop Talk
Traci Pitman, Design & Creative Services Coordinator for Texarkana College
Jodi Weber, Director of Marketing & Public Relations, Northeast Texas Community College
|
4-4:45 p.m. |
Region Meetings |
6 p.m. |
Region Networking Dinners (Dutch Treat) |