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General Conference Schedule

Sunday, June 12

Noon-5 p.m. Registration
1-5 p.m.

Pre-Conference Workshops

(Separate registration fee required)
 
Visual Journaling for Creative Professionals Audrey J. Cisneros, Fine Arts and Technology Content Leader & International Baccalaureate Visual Arts Teacher, IDEA Public Schools
 
Beyond the Newsroom: Strategies to Design Your Website With the Student in Mind Sarah Tuley, Social Media Editor/Digital Content Producer, and Gabe Hernandez, Photographer, Corpus Christi Caller-Times
6-8:30 p.m.

Opening with Welcome, General Session & Reception

Straight Talk: A Chancellor's and President's Panel Discussion of Key Issues Texas Community Colleges Face
Panelists include Dr. Cesar Maldonado, Chancellor of Houston Community College, Dr. Mark Escamilla, President of Del Mar College, Dr. David Hinds, President of Victoria College, and Dr. Shirley A. Reed, President of South Texas College

Monday, June 13

7:30-10 a.m. Registration
7:30-8:15 a.m. Breakfast
8:15-9:15 a.m.

Morning Keynote 


Community College: A Life-Changing Experience
Del Mar College Alumnus, Paralympic Gold Medalist and Motivational Speaker Kevin Saunders
9:30-10:30 a.m.

Concurrent Breakout Sessions

 

Great Content Marketing: What It Is and What It Isn't
Susan Kirkland, Principal, Catalyst Education Partners LLC

 

Think Beyond the Hashtag!
Stefanie Vermillion, Communication Supervisor for Student Life, and Alanna Hollyway, Communication Specialist, Austin Community College

 

Automated Workflows
Kyle Smith, Director of Marketing & Communications, and Rebecca Rodriguez, Communications Specialist, Brazosport College

 

Stop Saying "Make It Pop." Speak the Language of Design
Luis Merino, Rich Media Developer/Producer, Dallas County Community College District

10:45-11:45 a.m.

Concurrent Breakout Sessions

 

Effective Campus Events: A Meeting of the Minds
Sara J. King, Coordinator of Recruitment, and Michelle Montes, College Outreach Specialist, Del Mar College

 

Building Brand Trust through Strategic Use of Social Media
Sergeant Chris Guerra, Victoria Police Department

 

Tactics to Pass a Bond Referendum 
Amanda Fenwick, Vice President of Marketing & Public Relations, and Janet Cowey, Director of Marketing, San Jacinto College

 

Reaching an ROI of 19,000% - Impossible? Not If You Are Using Mobile Phone Advertising To Increase Enrollments
Dr. Kathi Swanson, President, CLARUS Corporation

Noon-1:15 p.m.

Lunch Keynote 


"60x30TX" Higher Education Strategic Plan

 

Dr. Rex Peebles, Assistant Commissioner of the Texas Higher Education Coordinating Board

1:30-2:30 p.m.

Concurrent Breakout Sessions

 

He Said, She Said: Recruiting Students Into Non-Traditional Careers

Benita Flores-Muñoz, Associate Professor of Child Development/Early Childhood and Gender Equity Committee Chair, and Gerard Muñoz, Media Production Manager of Del Mar TV, Del Mar College

 

Social Media in Higher Ed: How To Get Results!
Chris Tyburski, Senior Marketing Consultant, and Chandler Diggs, Digital Strategist, with TWGplus

 

When a Community Crisis Becomes Your Crisis
Ann Hatch, District Director of Media Relations, Dallas County Community College District

 

Visual Journaling for Creative Professionals (the Cliff Notes Version)
Audrey J. Cisneros, Fine Arts and Technology Content Leader & International Baccalaureate Visual Arts Teacher, IDEA Public Schools

2:45-3:45 p.m.

Concurrent Breakout Sessions

 

Providing a Career Vision

David White, Web and Communications Specialist, Amarillo College
Brian Nuttbrock, Senior Representative for Community Colleges, Economic Modeling Specialists

 

Social Media Marketing From Your Mobile Device
Elaine Krift, Social and Video Media Specialist/Staff Writer, Del Mar College

 

The ABCs of Digital Marketing
Ellen Davis, Director of Marketing & Media Relations, Temple College
Chris Guidry, Digital Sales Manager, and Nicole Plascencia, Digital Sales Representative, KEYE-TV - Sinclair Digital Group

 

Small Shop Talk
Traci Pitman, Design & Creative Services Coordinator for Texarkana College
Jodi Weber, Director of Marketing & Public Relations, Northeast Texas Community College

4-4:45 p.m. Region Meetings
6 p.m. Region Networking Dinners (Dutch Treat)

Tuesday, June 14

7:30-9 a.m. Registration
7:30-8:15 a.m. Breakfast
8:15-9:15 a.m.

Legislative Update


The 85th Texas Legislative Session: What You Can Expect and What You Need to Do NOW!
Texas Representative and Calendars Chair Todd Hunter, District 32, and Dr. Steve Johnson, Texas Association of Community Colleges
9:30-10:30 a.m.

Concurrent Breakout Sessions

 

Four Counties ... One Community: Leaders United to Change Lives
Dr. Luzelma G. Canales, Executive Director of RGV FOCUS, Educate Texas/Communities Foundation of Texas

 

Bootstrapping Your Way to Rapid Web Design
Jonathan Blundell, Rich Media Manager, and Luis Merino, Rich Media Developer/Producer, Dallas County Community College District

 

Writing Short: Lessons for Marketers from Museum Exhibit Writing
Eric Ray, Curator of Exhibits and Collections, Museum of the Coastal Bend at Victoria College

 

Taking Photos that Don't Stink: Photography Tips for Non-Photographers
Ralph Goonan, Publications and Web Marketing Communications Specialist, Del Mar College

10:45-11:45 a.m.

Concurrent Breakout Sessions

 

Licensing your trademark at the 2-year college level? Yes … No … Maybe?
Maria C. Aguirre, Executive Director of Compliance, Texas State Technical College
Pamela JK Rathburn, Creative Service Manager, Tyler Junior College

 

Tracking, Analytics & Reporting: Understanding How You're Doing Online
Joshua Banks, Director of Digital Marketing at San Jacinto College

 

Increasing Success on Twitter and Instagram 
Jahmal Clemons, Social Media Coordinator, San Jacinto College

 

Give Your Campus Tours A 360 ... Virtually!
Nick Alvarado, Senior Executive Director of Career Services, Mark Burdine, Marketing and Communications Manager, and Caitlin Simmonds, Intern, Texas State Technical College

Noon-12:45 p.m. Business Meeting
1-2:15 p.m.

Lunch & Ending Keynote


The Future of Work, Skills and Careers in a Digital World

 

Dr. Tracey Wilen, Global Speaker, Thought Leader, Author and Radio Show Host