TACCM 2015 Conference Presentations

Sunday, June 7

Workshop for Designers: It’s Alive! Publications Turned Interactive for the Mobile User (.pdf)
Laurie Ruhlin, Adobe Certified Expert and Instructor for InDesign and Illustrator
 
Opening Keynote Address: Establishing Accelerated Pathways to Achievement (.pdf)
Dr. Richard M. Rhodes, President/Chief Executive Officer, Austin Community College
 
 

Monday, June 8

 

Morning Keynote Address: Texas Veterans Leadership Program Overview/Insight Into Veterans and Industry Partnership Initiative and Texas Community Colleges’ Role (.pdf)

Bob Gear, Director of TWC Texas Veterans Leadership Program

Sara King, Recruitment Coordinator, Del Mar College
 
Using Smartphones For Recruitment And Communication (.pdf)
Kathi Swanson, President, CLARUS Corporation
 
Creating Interactive Publications: Moving InDesign to Interactive (.pdf)
Laurie Ruhlin, Adobe Certified Expert and Instructor for InDesign and Illustrator
Catherine Muñoz-Myers, Publications Specialist, Del Mar College
 
The Veteran Invasion: Getting Accustomed to the Military Culture (.pdf)
Barbara Merlo, Marketing and Outreach Director, Central Texas College
 
New Ways to Develop Deeper Engagement Online and in Print: A Contextual Marketing Approach (.pdf)
Craig Jenkins, President, New Reach Media
Mike Platt, Senior Account Manager, O’Neil Data Systems
 
Marketing for Enrollment as Performance-Based Funding Accelerates (.pdf)
Jim Hartnett, President, Academic Marketing Services
Amanda Fenwick, Director of Marketing and Public Relations, San Jacinto College
 
Take Your Event from Bore to Score Using Social Media (.pdf)

Natalie Barajas, Public Information Officer, and Andrew Valdez, Senior Multimedia Specialist, Palo Alto Community College
 
An Update on the FREE TEXASgenuine.org Career Exploration Website (.pdf)
Darin Kazmir, Marketing & Communications Director, Victoria College
Jennifer Aries, TEXASgenuine Content/Communications Manager, 25 Communications
 
Update from THECB: Data and Outreach (.pdf)
Josephine Hamilton, Assistant Director of College Readiness and Outreach, Texas Higher Education Coordinating Board
 
Focusing Your Brand with Professional Video Marketing (.pdf)
Jeff Dunn, Multimedia Producer, Lone Star College
 
Viewability & Attribution: How Successful Is Your Recruitment Advertising? (.pdf)
Brenton Riley, Senior Account Executive, Q1 Media
 
                                               

Tuesday, June 9

 
Annual Legislative Update: 84th Texas Legislative Session’s Impact on Community Colleges and the Next Two Years (.pdf)
Steve Johnson, Vice President of Public Affairs, Texas Association of Community Colleges
 
Morning Keynote Address: SXSWedu: Growing a Community of Passionate Learners (.pdf)
Ron Reed, Executive Producer, SXSWedu
 
Leveraging Digital and Social Media for Maximum Performance Marketing (.pdf)
Rob Contreras, Executive Vice President of Digital Media, The Auto Ad Agency
 
Modern Storytelling with Infographics: Have Your Pie and Eat It, Too! (.pdf)
Catherine Muñoz-Myers, Publications Specialist, Del Mar College
 
Evaluated Credit—Giving Vets the Credit They Deserve (.pdf)
Barbara Merlo, Director of Marketing & Outreach, Central Texas College
 
Help! I’ve Fallen, and I Can’t Get Up! Developing Your Marketing Plan and Solutions for Burn-out (.pdf)
Lisa Wilhelmi, Marketing and Communications Director, McLennan Community College
Jennifer Aries and Peter Anning, Twenty Fifth Hour Communications
 
Re-Branding An Institution: It Can Be Done! (.pdf)
Chuck Anderson, Chief Executive Officer, and Soeurette Shook-Kelly, Director of Corporate Development, Anderson Marketing Group
 
Ending Keynote Address: The West, Texas Explosion: Building Relationships Before a Crisis Occurs (.pdf)
Sergeant Patrick Swanton, Waco Police Department Spokesman/Public Information Officer