|
SUNDAY, JUNE 8
|
|
Noon - 5 p.m.
|
Registration
|
|
1:30 - 5:30 p.m.
|
Pre-Conference Intensive Workshop: Adobe InDesign Tips & Tricks - Be a Power User! - Omni B (Laurie Ruhlin, Adobe Certified Expert / Instructor for InDesign/Illustrator)
|
|
6 p.m.
|
Opening Keynote: "College Marketing from the CEO's Perspective" (Dr. Joe May, DCCCD Chancellor) - Omni C-D
|
|
6:45 p.m.
|
Reception by the Pool
|
|
|
Track 1
Marketing & Recruiting
Omni F
|
Track 2
Web & Social Media
Omni E
|
Track 3
PR & Media Relations
Omni B
|
Track 4
Advertising & Design
Conference Center
|
|
MONDAY, JUNE 9
|
|
7:30 a.m. - 5 p.m.
|
Registration - Foyer
|
|
8 a.m.
|
Breakfast - Omni C-D
|
|
8:15 - 9:15 a.m.
|
General Session: Connecting the DOTS through Innovative Collaboration (Susie Wheeler) - Omni C-D
|
|
9:15 - 10 a.m.
|
Visit the Collaboration Station & Vendor Showcase - Foyer
|
|
10 - 11 a.m.
|
Concurrent Breakout Sessions
|
|
Digital Publishing for Higher Education (Adobe) - Track 1 & Track 4 combined
|
Web Analytics: Defining & Driving Key Performance Indicators for Your Website’s Success (Percussion
Software) - SPONSOR
|
Perkins Points for Planning (THECB)
|
Digital Publishing for Higher Education (Adobe) - Track 1 & Track 4 combined
|
|
11:15 a.m. - 12:15 p.m.
|
Concurrent Breakout Sessions
|
|
Integrating Data-Driven Reporting for Marketing & Recruiting (Cedar Valley)
|
Untangling the Web: Tips for Accessible Content (Victoria)
|
TEXASgenuine: Your Resource for CTE Marketing (Panel)
|
Deep Dive into InDesign Styles (Laurie Ruhlin)
|
|
12:30 - 1:30 p.m.
|
Lunch & Keynote: "The Ever-Changing Media Landscape" (Dee Anne Heath, VP/Media Director at SandersWingo) - Omni C-D
|
|
1:45 - 2:45 p.m.
|
Concurrent Breakout Sessions
|
|
Utilizing Psychographics (The Retail Coach, LLC)
|
Marketing & Recruiting: A 24/7 Approach (HCC Coleman College for Health Sciences)
|
THECB TSI, Developmental, & Adult Education Updates (THECB)
|
Recruitment Success: Engaging Your Ideal Students with Online & Mobile Advertising (Q1Media) - SPONSOR
|
|
2:45 - 3:15 p.m.
|
Afternoon Break - Visit the Collaboration Station & Vendor Showcase - Foyer
|
|
3:30 - 4:30 p.m.
|
Concurrent Breakout Sessions
|
|
Call Centers Answer the Call for Great Customer Service! (Lone Star/Victoria)
|
Stop Punishing Your Users: Meet Their
Needs Head-on with Responsive Web Design (DCCCD)
|
Content Marketing Strategy for Every Channel (CareerFocus Consortium) -
SPONSOR
|
Digital Publishing & Marketing (Scott Trudeau, Adobe)
|
|
4:40 - 5 p.m.
|
Region Meetings
|
|
Central Texas Region - Omni A East Texas Region - Omni B North Texas Region - Omni E
West Texas Region - Omni F South Texas Region - Conference Center Southeast Texas Region - Oaks
|
|
6 p.m.
|
Region Networking & Dinner - Attendees from each region are invited to enjoy dinner and networking at a selected restaurant for that region (Dutch treat)
|
|
TUESDAY, JUNE 10
|
|
7:30 - 11 a.m.
|
Registration
|
|
7:30 - 8:15 a.m.
|
Breakfast - Omni C-D
|
|
8 - 8:15 a.m.
|
TACCM Business Meeting - Omni C-D
|
|
8:15 - 9 a.m.
|
Roundtable Discussions - Omni C-D
|
|
9:15 - 10:15 a.m.
|
Keynote: "Advocacy & Community Colleges," Steven Johnson, TACC, VP of Public Affairs - Omni C-D
|
|
10:30 - 11:30 a.m.
|
Concurrent Breakout Sessions
|
|
Pros & Cons of Customer Relationship Management (Tyler)
|
Social & Digital Ideas You Can Use Now (DCCCD)
|
Crisis Communications (DCCCD)
|
We're Gonna Wrap This Town! (Austin)
|
|
11:45 a.m. - 12:45 p.m.
|
Concurrent Breakout Sessions
|
|
Successful Internal Marketing: From "Blah" to "Ahhh!" (Victoria)
|
5 Things Every Marketer Should Know about Mobile User Experience (Mobiquity)
|
Alignment, Acceleration, & Advocacy: Connecting the Dots for Texas Community College Student Success (TACC)
|
The Creative Process: From Idea to Execution (Marc Ferrino, GSD&M)
|
|
1 - 2 p.m.
|
Lunch & Keynote: "Turning Crisis Into Opporunity," Katherine McLane, Former VP of Communications & External Affairs, LIVESTRONG Foundation - Omni C-D
|
|
2 p.m.
|
Conference Adjourns
|